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Punjab Technical University (PTU)
BBA (Bachelor of Business Administration)
Duration : 3 year, Eligibility : 10 + 2(any stream)
Duration : 3 year, Eligibility : 10 + 2(any stream)
Semester 1
| Subject Code | Name |
| MBA-101 | Principle & Practice of Management |
| MBA-102 | Organizational Behavior |
| MBA-103 | Accounting for Management |
| MBA-104 | Quantitative Techniques |
| MBA-105 | Managerial Economics |
| MBA-106 | Communication & Soft Skills |
| MBA-107 | Seminar on Executive Communication |
| MBA-108 | Workshop on Computers for Management |
| MBA-109 | Viva-voice |
Semester 2
| Subject Code | Name |
| MBA-201 | Business Environment |
| MBA-202 | Production & Operations Management |
| MBA-203 | Human Recourse Management |
| MBA-204 | Marketing Management |
| MBA-205 | Financial Management |
| MBA-206 | Workshop on research Methodology |
| MBA-207 | Workshop on Information Technology |
| MBA-208 | Viva-voice |
Semester 3
| Subject Code | Name |
| MBA-301 | Applied Operations Research |
| MBA-302 | Corporate Legal Environment |
| MBA-303 | Major1 |
| MBA-304 | Major2 |
| MBA-305 | Major2 |
| MBA-306 | Seminar on Management Information System |
| MBA-307 | Viva-voice |
Semester 4
| Subject Code | Name |
| MBA-401 | Strategic Management |
| MBA-402 | Project Evaluation & Implementation |
| MBA-403 | Major 4/Minor 1 |
| MBA-404 | Major 5/Minor2 |
| MBA-405 | Major 6/Minor3 |
| MBA-406 | Final Research Project and Viva-Viva-voice |
Specialization Group
A-MARKETING
| Subject Code | Name |
| MBA-531 | Organization Development |
| MBA-532 | Human Resource Development |
| MBA-533 | Advanced Industrial Psychology |
| MBA-534 | Industrial Relation & Labour Laws |
| MBA-536 | Collective Bargaining & Wage Policy |
| MBA-537 | International Human Resource Management |
D-INFORMATION TECHNOLOGY
| Subject Code | Name |
| MBA-541 | Programming in/C++ |
| MBA-542 | Database Management System |
| MBA-543 | Software Engineering |
| MBA-544 | Advanced Decision Support System |
| MBA-545 | Computer Network & Internet |
| MBA-546 | E-Commerce & IT Enabled Services |
C-HUMAN RESOURCE MANAGEMENT
| Subject Code | Name |
| MBA-502 | Advertising & Sale Management |
| MBA-503 | Services Marketing |
| MBA-504 | Consumer Behavior |
| MBA-506 | International Marketing |
| MBA-507 | Rural Marketing |
| MBA-509 | Product & Brand Management |
B-FINANCE
| Subject Code | Name |
| MBA-511 | Strategic Management |
| MBA-512 | Project Evaluation & Implementation |
| MBA-513 | Major 4/Minor 1 |
| MBA-516 | Major 5/Minor2 |
| MBA-517 | Major 6/Minor3 |
| MBA-518 | Final Research Project and Viva-Viva-voice |
* Apart from degree from PTU, NRAI will also award it's own Diploma in these courses.